Category AI Visibility Report

Health & Beauty AI Visibility Report 2026

Data updated 2026-08-27 Β· 30-day window Β· ChatGPT Β· Google AI Mode Β· Google AI Overviews

By GEOly AI Β· Page updated: 2026-11-14

Explore brand mentions, cited sources and buyer topics in this historical health & beauty AI search sample. Use the evidence to plan GEO and AEO research for your brand.

Read the evidence before the ranking

Historical snapshot: the base export is dated 2026-08-27, with a nominal 30-day window. Exact boundaries, country/language and per-platform sample counts were not preserved, so this is not a recent or complete platform ranking.

  • A mention is not an endorsement. Share uses recorded brand mentions as its denominator, not all users, market share or answer coverage.
  • β€œβ€”β€ means no interpretable estimate is supplied, not zero demand. Modeled query volumes are not platform-reported searches.
  • Perception examples come from a separate historical extraction and can postdate the base export. They are not a same-window trend and cannot be subtracted from mention totals. Quotes are AI output, not verified product facts.
  • Industry rollups combine only retained top-10 brands and top-8 sources per category. Counts are partial totals, not a complete industry ranking or concentration measure. Categories can also overlap in answers. Prefer individual category reports.

β‰ˆ1,210,621

Est. AI queries / month

1,436

Buyer topics monitored

1,171

Brands in retained lists

177

Categories covered

Key insights

  • This report covers 1436 buyer topics. Interpret brand mentions and source citations within the documented scope below.
  • CVS has 4,872 mentions in the retained records; industry totals cover truncated category lists, not the complete industry ranking. A mention alone is not a positive recommendation.
  • reddit.com has 18,023 citations in the retained records. Inspect the cited pages for topics, evidence and freshness; frequency alone does not establish trust or predict placement outcomes.

Brand mentions in the sample

Partial totals from truncated category lists. Shares divide retained mentions by original total mentions: lower bounds, not complete industry shares.

#BrandAI mentionsShare
1CVS4,8720.9%
2CeraVe4,5590.9%
3Crest3,8470.7%
4Thorne3,6680.7%
5Drive Medical3,6360.7%
6Dove3,0030.6%
7Medline2,8250.5%
8KIKISS2,8010.5%
9Philips2,7770.5%
10NOW Foods2,7460.5%

How does AI describe the top health & beauty brands?

Strengths and concerns extracted from real monitored AI answers β€” what the engines praise each brand for, and what they flag. Quotes are verbatim.

CeraVe

10,864 sentiment-bearing mentions

AI praises

Barrier SupportΓ—1,100PriceΓ—813SensitivityΓ—609

AI flags

WrinklesΓ—36DrynessΓ—29
β€œbest if you want oil removal without that squeaky, stripped feeling”
Verbatim from a monitored AI answer Β· 2026-08-28

Thorne

8,823 sentiment-bearing mentions

AI praises

QualityΓ—1,198TestingΓ—608Stomach ToleranceΓ—373

AI flags

PriceΓ—330DosageΓ—70
β€œStrong reputation for quality control, clean formulations, and third-party testing”
Verbatim from a monitored AI answer Β· 2026-08-28

Drive Medical

8,089 sentiment-bearing mentions

AI praises

PriceΓ—453PortabilityΓ—349StabilityΓ—349

AI flags

PortabilityΓ—52WeightΓ—42
β€œLarge wheels handle uneven pavement better than small indoor-style rollators”
Verbatim from a monitored AI answer Β· 2026-08-28

Nature Made

6,795 sentiment-bearing mentions

AI praises

PriceΓ—1,202TestingΓ—805AvailabilityΓ—447

AI flags

ToleranceΓ—27Pill SizeΓ—16
β€œsimple standalone D3 without the extra ingredients found in men's multivitamins”
Verbatim from a monitored AI answer Β· 2026-08-28

What shoppers ask AI

Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.

TopicEst. AI queries / moLeading brand in AITop keywordSearch volume / mo
Henna hair dyeβ‰ˆ53,178Rainbow Researchhenna in hair dye33,100
Demi-permanent hair dyeβ‰ˆ34,172Wellademi-permanent hair dye49,500
grass fed protein supplementsβ‰ˆ28,853Transparent Labsgrass fed whey protein powder33,100
protein bar supplementsβ‰ˆ24,017QUQUESTpuff protein bars18,100
vegan shampoosβ‰ˆ22,162NANativevegan shampoos27,100
shampoos for menβ‰ˆ19,683Dovebest shampoo for men22,200
shampoos with salicylic acidβ‰ˆ18,350Neutrogenasalicylic acid shampoo14,800
toothpaste for childrenβ‰ˆ17,482Colgatetoothpaste for children's12,100
lambskin condomsβ‰ˆ17,199Trojanlambskin condoms12,100
unflavored protein supplementsβ‰ˆ16,639Isopure Waterunflavored protein powder18,100
talc free dry shampoosβ‰ˆ14,230AMAmikatalc free dry shampoo14,800
ribbed condomsβ‰ˆ13,933Trojanribbed condoms12,100

Sources AI cites in this category

Partial totals from each category’s top-eight sources; shares are lower bounds, not a complete industry source distribution.

DomainTypeCitationsShare
reddit.comSource profileCommunity / UGC18,02315.9%
nih.govSource profileβ€”14,84813.1%
allure.comSource profileMedia / reviews4,6404.1%
healthline.comSource profileMedia / reviews4,1483.7%
aad.orgβ€”2,7712.4%
nbcnews.comSource profileMedia / reviews2,1431.9%
verywellhealth.comSource profileMedia / reviews1,9681.7%
goodhousekeeping.comSource profileMedia / reviews1,7751.6%

Category reports inside

CategoryEst. AI queries / moTopicsMost-mentioned retained brand
Hair Dyeβ‰ˆ87,3506Garnier
Protein Supplementsβ‰ˆ81,88616Dymatize
Shampoosβ‰ˆ74,42516NINizoral
Condomsβ‰ˆ44,99512SKYN
Mouthwashβ‰ˆ35,76114THThera
Nail Polishesβ‰ˆ31,62819Essie
Toothpasteβ‰ˆ26,7828Sensodyne
Facial Cleansersβ‰ˆ25,33719CeraVe
Ear Dropsβ‰ˆ23,5437Debrox
Iron Supplementsβ‰ˆ23,14519Thorne
Magnesium Supplementsβ‰ˆ22,19120Thorne
Sleeping Aidsβ‰ˆ21,69111Unisom
Multivitaminsβ‰ˆ21,47615Nature Made
Body Washβ‰ˆ21,42313Dove
Deodorantsβ‰ˆ20,74810Dove
Nutrition Barsβ‰ˆ20,0376RXBAR
Hair Oilsβ‰ˆ19,06124Moroccanoil
Knee Bracesβ‰ˆ19,04517DODonjoy
Creatine Supplementsβ‰ˆ17,24310Thorne
Resistance Bandsβ‰ˆ17,0319SSSerious Steel Fitness
Hair Bleachβ‰ˆ14,7407Wella
Nutrition Shakesβ‰ˆ14,1167HBHuel Black
Earplugsβ‰ˆ14,05211LOLoop
Probiotic Supplementsβ‰ˆ13,56719Culturelle
Wheelchairsβ‰ˆ13,27014Drive Medical
Whitening Stripsβ‰ˆ13,1706Crest
Vitamin D Supplementsβ‰ˆ13,05526Nature Made
Weight Loss Supplementsβ‰ˆ12,83510HBHuel Black
Eye Creamsβ‰ˆ12,67519RORoC
Omega Fatty Acid Supplementsβ‰ˆ12,4937NNNordic Naturals
Bed Railsβ‰ˆ11,45116Stander
Hair Brushesβ‰ˆ10,92912Tangle Teezer
Pre-Workout Supplementsβ‰ˆ9,96114Transparent Labs
Canesβ‰ˆ9,6796Drive Medical
Jewelry Boxesβ‰ˆ9,50318WOWolf
Temporary Tattoosβ‰ˆ9,17410ZIZINK
Drug Testsβ‰ˆ9,06212CVS
Tamponsβ‰ˆ9,00511Tampax
Walkersβ‰ˆ8,8348Drive Medical
Collagen Supplementsβ‰ˆ8,49418Vital Proteins
Tweezersβ‰ˆ8,45111Tweezerman
Body Buttersβ‰ˆ8,2647Josie Maran
Hair Spraysβ‰ˆ8,22011KEKenra
Wrist Bracesβ‰ˆ8,1806MUMUELLER
Body Oilsβ‰ˆ7,95710OSOSEA
Vitamin A Supplementsβ‰ˆ7,7756NOW Foods
Hair Curlersβ‰ˆ7,75914Conair
Commodesβ‰ˆ7,7537Toto
Massage Chairsβ‰ˆ7,72412Osaki
Teeth Whitenersβ‰ˆ7,4069Crest
Jewelry Organizersβ‰ˆ7,4018SONGMICS
Dental Flossβ‰ˆ7,21112Oral-B
Wart Removersβ‰ˆ7,1437Compound W
Blushesβ‰ˆ6,54916Rare Beauty
Adult Diapersβ‰ˆ6,51012NorthShore
Wax Warmersβ‰ˆ6,5067Happy Wax
Ankle Supportsβ‰ˆ6,32812MCMcDavid
First Aid Kitsβ‰ˆ6,29015AMAdventure Medical Sol
Calcium Supplementsβ‰ˆ6,16615Citracal
Respirator Masksβ‰ˆ6,00683M
Shaving Creamsβ‰ˆ5,9126CRCremo
Mobility Scootersβ‰ˆ5,7469Pride Mobility
Back Bracesβ‰ˆ5,69511MUMUELLER
Petroleum Jellyβ‰ˆ5,57011Vaseline
Bath Saltsβ‰ˆ5,33410Dr Teal's
Depilatoriesβ‰ˆ5,2235Nair
Shower Chairsβ‰ˆ5,03011Medline
Led Light Therapy Devicesβ‰ˆ4,9929Hooga Health
Zinc Supplementsβ‰ˆ4,9089Thorne
Hair Masksβ‰ˆ4,5599BRBriogeo
Rollatorsβ‰ˆ4,4907Drive Medical
Personal Lubricantsβ‰ˆ4,4107Good Clean Love
Vitamin C Supplementsβ‰ˆ4,37510NOW Foods
White Noise Machinesβ‰ˆ4,2886LectroFan
Acne Spot Treatmentsβ‰ˆ4,2338Neutrogena
Toothpicksβ‰ˆ4,0709GUGUM
Nail Stickersβ‰ˆ4,0105DASHING DIVA
Self Tannersβ‰ˆ3,94320Bondi Sands
Body Scrubsβ‰ˆ3,93513THTree Hut
Facial Tonersβ‰ˆ3,9236CeraVe
Bath Bombsβ‰ˆ3,86413Lush
Acne Patchesβ‰ˆ3,7015HERO COSMETICS
Pill Organizersβ‰ˆ3,5456EDEzy Dose
Antisepticsβ‰ˆ3,4466Betadine
Color Correctorsβ‰ˆ3,4416NYNYX
False Eyelashesβ‰ˆ3,03710KIKISS
Hot And Cold Packsβ‰ˆ3,0167Core Products
Bar Soapsβ‰ˆ2,79910Dove
Massage Oilsβ‰ˆ2,75112Viva Naturals
Bubble Bathβ‰ˆ2,67911Dr Teal's
Balance Boardsβ‰ˆ2,62110Indo Board
Coq10 Supplementsβ‰ˆ2,5505Qunol
Body Powdersβ‰ˆ2,4865Gold Bond
Hair Gelsβ‰ˆ2,2646Ouidad
Medical Tapeβ‰ˆ2,25611Nexcare
Keratin Treatmentsβ‰ˆ2,0457CECezanne
Lift Chairsβ‰ˆ2,0258GTGolden Technologies
Adhesive Bandagesβ‰ˆ1,99011BABand-Aid Pro Heal
False Nailsβ‰ˆ1,83314KIKISS
Panty Linersβ‰ˆ1,7939Always
Shower Capsβ‰ˆ1,7407Hairbrella
Back Support Cushionsβ‰ˆ1,7205Everlasting Comfort
Stair Liftsβ‰ˆ1,7038Bruno
Incontinence Padsβ‰ˆ1,6849TENA
Crutchesβ‰ˆ1,5125EWEasy Walk
Epilatorsβ‰ˆ1,4566Braun
Cpap Machinesβ‰ˆ1,4276ResMed
Shower Benchesβ‰ˆ1,4185AquaTeak
Tongue Scrapersβ‰ˆ1,2805Dr Tung's
Nebulizersβ‰ˆ1,1435PARI
Hair Shearsβ‰ˆ1,1227JUJuntetsu
Foot Soaksβ‰ˆ1,0675Dr Teal's
Nail Wrapsβ‰ˆ1,0569DASHING DIVA
Hair Fibersβ‰ˆ8906Toppik
Cotton Ballsβ‰ˆ8625Swisspers
Body Mistsβ‰ˆ8475Sol de Janeiro
Nasal Stripsβ‰ˆ8268Breathe Right
Menstrual Cupsβ‰ˆ80610Saalt
Pore Stripsβ‰ˆ7647POPeace Out
Pedicure Kitsβ‰ˆ7465Dr. Scholl's
Cotton Swabsβ‰ˆ7287PUPuritan
Sheet Masksβ‰ˆ6919Mediheal
Massage Tablesβ‰ˆ6909Earthlite
Manicure Setsβ‰ˆ6887Zwilling
Energy Gelsβ‰ˆ6777Maurten
Toe Separatorsβ‰ˆ6529Zentoes
Nail Brushesβ‰ˆ6426OROrigin
Interdental Brushesβ‰ˆ5896TGTePe Good
Bb Creamsβ‰ˆ54714Missha
Massage Stonesβ‰ˆ5117THThera
Amino Acid Supplementsβ‰ˆ4609Nutricost
Hot Water Bottlesβ‰ˆ42712SΓ„SΓ€nger
Aftershavesβ€”3NINIVEA
Athlete'S Foot Treatmentsβ€”1LALotrimin AF
Back Scratchersβ€”4BEBearback
Beard Oilsβ€”3Honest Amish
Blood Glucose Metersβ€”2Contour
Body Groomersβ€”2Philips
Denture Cleanersβ€”1ISiSonic
Digestive Enzyme Supplementsβ€”4Enzymedica
Ear Wax Removal Kitsβ€”4Debrox
Eye Health Supplementsβ€”3PreserVision
Feminine Washesβ€”1VPVagisil ProHydrate
Flu Testsβ€”3CVS
Foot Creamsβ€”3Eucerin
Foot Peelsβ€”3Baby Foot
Hair Crimpersβ€”3BaBylissPRO
Hair Moussesβ€”3KEKenra
Hair Pomadesβ€”4Reuzel
Heat Rubsβ€”1Tiger Balm
Hiv Testsβ€”1OraQuick
Hot Air Brushesβ€”3Revlon
Jewelry Standsβ€”4YHYamazaki Home
Lash Growth Serumsβ€”1The Ordinary
Lip Masksβ€”3LANEIGE
Lip Plumpersβ€”2BUBUXOM
Loofahsβ€”3EcoTools
Menstrual Discsβ€”2HEHeliox
Microcurrent Facial Devicesβ€”1NUNuFACE
Mouth Tapeβ€”4SomniFix
Nail Drillsβ€”3MelodySusie
Nail Polish Removersβ€”4Onyx Professional
Nail Treatmentsβ€”3OPI
Ovulation Test Kitsβ€”2EHEasy@Home
Oxygen Concentratorsβ€”3IUINOGENI U-BRIDGE
Posture Correctorsβ€”4UPUpright
Pregnancy Testsβ€”4First Response
Pulse Oximetersβ€”4NONonin Onyx Vantage
Raised Toilet Seatsβ€”3Carex
Skin Cleansing Brushesβ€”3FOREO
Spirometersβ€”2MIMiR
Straightening Brushesβ€”4TYTYMO
Tooth Gemsβ€”3Swarovski
Vitamin E Supplementsβ€”3NOW Foods
Vitamin K Supplementsβ€”2Life Extension
Water Flossersβ€”3Waterpik
Wax Stripsβ€”4Nair

FAQ

Is this report live?

No. The base data is dated 2026-08-27. See the scope notes; a verification date does not mean new answers were collected that day.

Does mention share equal recommendation rate?

No. It divides brand mentions by total brand mentions within scope. One answer can mention multiple brands, including in negative or neutral contexts.

How should I use this report?

Check geography, language, platform and dates, then investigate the questions and cited pages. Use the report to guide research and validate changes in the same scope; rankings do not guarantee sales or traffic.

Inside the GEOly application

From the report to inspectable data

Captured November 14, 2026 in the public industry library at app.geoly.ai, with US English, ChatGPT and the default Last 30 days view. Capture date is not observation date. These images demonstrate the workflow; their window and scope can differ from this report’s historical statistics, so the figures should not be compared directly.

Inspect brand mentions and competitors

Real GEOly application screenshot of the Baking Chocolate brand mention leaderboard
Baking Chocolate category interface example. Open a brand row to investigate topic coverage; confirm country, language and platform before comparing brands. Select the image to view it full size.

Follow citations to the source evidence

Real GEOly application screenshot of citation sources for Baking Chocolate
Baking Chocolate citation interface example. Citation counts and answer counts are different measures. Open a domain to investigate cited pages rather than treating a domain ranking as complete evidence. Select the image to view it full size.
Explore categories in GEOly (sign-in required) β†’

Turn the report into an investigation

  1. 01

    Choose one buyer question

    Start with a monitored topic such as β€œHenna hair dye”. Check whether existing pages explain selection criteria, use cases and limitations. Topic order is not an opportunity score.

    Plan questions and page coverage β†’
  2. 02

    Inspect source evidence

    Use reddit.com as a research starting point. Check the cited pages, dates and product evidence. A cited domain is not a promise that paid placement earns recommendations.

    Explore mention and citation monitoring β†’
  3. 03

    Validate within a fixed scope

    After publishing improvements, compare answers and citations using the same country, language, platform and prompt set. Measure mentions, citations and actual sign-up conversions separately.

    Explore query and content analysis β†’

Methodology

The original extraction was described as covering ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.

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